Blog


Jul

18

2014

Demystifying the Hotel Spa

Today’s hotel spa can be either a great profit centre or an essential amenity that is just another cost centre. Either one is fine. The key is in understanding what role your spa plays for your hotel, then finding the right help to bring that spa to life and ensure that the finished product fits with the overall objective. Where did we come from? Not…

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Jun

20

2014

Are Spa Conferences Becoming Obsolete?

Functional obsolescence is a fancy word in real estate to describe something that becomes outmoded due to new technology or changing market dynamics.  Think transistor radios and analog TV. I wonder if spa conferences are about to suffer the same fate. Don’t get me wrong…I love conferences!  They’re a fantastic opportunity to catch up with colleagues, trade war stories and gather market intel.  But I…

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May

07

2014

Branding – The Soul of Your Spa Business

Recently I was asked by the good folks a Spa China to share my thoughts on branding. Below is the article that appeared in the magazine.   Branding – The Soul of your Business. By Trent Munday Everyone has brands they know and love. Chanel, Gucci, Prada, Mercedes Benz, BMW, Lexus, McDonalds, KFC and Burger King all are great brands in their own right. Brands…

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Apr

29

2014

Where Have All the Great Spa Brands Gone?

It makes me wonder where have all the great spa brands gone? I recall the days not too long ago when hotels were falling all over themselves to create their own spa brands. Spas became the jewel in the crown.  Stakes were high and no expenses were spared. Then 5 or 10 years on, they’re pulling the plug. Just like that. Some are spared the…

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